Writing to think, writing to persuade

Why is it so difficult to effectively communicate the results of your analysis to senior leadership? Why is it so easy for peer reviewers to spot the communication flaws in your work?

The shared video clip will explain the fundamental reason why, in less than 52 seconds: https://youtube.com/clip/UgkxKOrRvIBEdwpKnh2Irc_-m7fmMhBKF2k9

The good news is, that while the issue is not trivial to solve, being aware of it will give you a fighting chance.

Note: The full 1 hour 21 minute lecture below by Larry McEnerney (Director of the University of Chicago’s Writing Program) is aimed at academic writers, but the insights into the art of functional writing and effective persuasion is useful to anyone who needs to communicate ideas and influence thinking on a regular basis. Highly recommended.

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