To reduce reliance on heroic individuals (there are too few).
Make the implicit explicit (this seems easy until you try to do it).
Explicts can be captured, organised and shared (implying agreement on a shared structure and language).
Expanding the pool of people that can be trained (required for scalability).
I encourage you to think about this in the context of your own professions, but will leave you with a question: Would modern medicine be where it is today in terms of scale and sophistication, if there was no shared understanding on what to call different parts of the body?
Originally posted on LinkedIn